We all have grown up with radio and television as forms of media. Now, with the exponential growth of the internet, traditional forms of sharing content have evolved. We now have “new media” and “online broadcasting, ” as platforms for producing and distributing content.

Many sites allow you to post content , and more being created as we speak.. For the visual video format known as streaming media most people have seen YouTube. YouTube has more than 1 billion videos online in a month. Recently in the news Current TV had press after former President Bill Clinton helped secure the release of one of their reporters.

What are the key differences in the traditional format to online broadcasting platforms? The playing field for participation is more evened out. To share content with audiences previously took very expensive equipment and highly equipped studios to compete effectively.

Technology changed the equipment and formats. Many of the newer cameras and recording devices are small , portable and a fraction of the cost of the older models. Technology allows us to distribute content through the computer instantly.

The second major difference in broadcasting over the last few years is the ability to get your content broadcast. Previously, it helped if you had media connections, a track record, a following, and some money to get on the air on a regular basis. Today, there are numerous sites that you can participate in and register for free and there’s an unlimited amount of time that you can get your content distributed online and seen around the globe instantly.

The third factor that has changed is the method of promoting the content produced. It used to take much more use of professional assistance to get into the media channels for publicity and promotion. Today, there are sites that will allow you to create and distribute press releases from free to a few hundred dollars and regardless of the path that suites you best, you can accomplish getting publicity or promotion much easier than ever before.

The fame factor is faster than it’s ever been in history. Everything from a funny laugh to a silly pet trick to a fabulous singing voice can get instant immediate attention by millions of people. For those of you who want to look at video online you can research , experiment, and participate on sites such as YouTube, UStream, CurrentTV and get help without technical expertise with Wetoku to embed video into your site and blogs.

Some of the sites even offer competitions or special promotions where you can produce the content and enter it for prizes and distribution, more fame at the click of a mouse.

Unfortunately, there are people who abuse the system of distributing news and content. A recent hoax by two parents in Colorado was on the news for hours about their missing son who. The story was about their young son who supposedly was flying in an experimental balloon for almost 2 hours alone. He was not in the balloon and the story is now being reported as a hoax. The sad part of the story is that adults could use the media to get more media interest and were trying to make money at a lot of other people’s expense.

For audio spoken word and music it’s much different than in the past. If you were a performer you’d create your work and then perform often for years before becoming known or famous. Today, you can create the project online and distribute globally, sell the work online, and make fan pages on social media sites to keep the fame process going. Many companies specialize in the internet broadcasting .

The competition for new formats is keeping costs for programmers from almost nothing to hundreds or sometimes thousands of dollars instead of tens of thousands to millions of dollars.

To learn more about using these new formats to market your product or service and to be an industry professional there are many ways you can learn more about the tools you need to be successful and to practice your skills before sharing the content you create with the world.

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Lucrative to one person may mean something different to another.

There’s millions and millions of different topics and niches and products out there.

My niche, the internet marketing crowd and copywriting and marketing niche, it is such a small niche.

Copywriting niche, if you ask ten people on the street, “What is copywriting?” I guarantee you probably out of ten, maybe one may know what copywriting is.

My niche is a very small niche, but there are huge niches out there. One niche that I like within my small niche here is I like business opportunity. It’s that saying, “Catch a man a fish, feed him for a day. Teach a man to fish, you feed him for life.”

When you’re selling a business opportunity on how to make money, or you’re selling them a system that he can implement and use to provide for his family for the rest of his life, that has a lot of value. There are a lot of people looking for that. So, I like business opportunity. One of my main products is an HMA Marketing Consulting System. That really is a business opportunity. It teaches you how to be a marketing consultant, and if you take to it and study it and implement it, you could make a nice living doing marketing consulting. So, it’s a short cut to the process.

Those type products have a lot of value, and it’s great to use audio interviews, expert interviews and testimonial type interviews to promote that type of thing.

So, I would go with business opportunities and you might find some other niches that are even more popular that have a higher demand and say, “Do your research.”

A lot of my recordings aren’t necessarily business opportunity, but they’re information trainings. Copywriting really, it could be a business opportunity, but there’s skills like negotiating and copywriting and sales scripting and how to get more referrals. Those are all skill type interviews, and those actually will translate into more money in your pocket.

So, my niche, business skills and business opportunities have been pretty good for me. So, I would stick with something like that, and I would also think about the type of margins when you’re creating your information product. What could they sell for?

Business opportunities tend to sell for higher margins. People will pay more for those. People will pay a million dollars. I don’t know how much a McDonald’s franchise is. Maybe they’re two or three million now, or they’ll pay a million dollars for a Subway. Franchises are being sold everyday, and these things go for fifty, sixty, seventy, eighty, a million dollars because they’re business opportunities.

When people buy into them, they believe that that franchise is going to support them for the rest of their life. So, I would consider something like that with high margin. I absolutely believe that audio can sell high ticket items like that.

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According to Verisign, the global registrar for all websites ending with .com, there are around 180 million domains registered all over the world as on April of 2009. Whether all of them are active and alive with relevant content cannot be neither confirmed or denied and it is fairly safe to assume that a considerable portion of these are either parked, forwarded or just kept in safe custody by companies to avoid abuse of their reputed brands as well as hard earned goodwill. Out of this, around 70 million are blogs which to some extent, can be considered as alive if not updated on regular basis. So if you are the proud owner of a blog like me, then we are two among this 70 million or proverbially, two drops in an ocean.

Some blog for fun, some to scam, companies blog to spread brand awareness, some want to showcase their talent and others to make a living. Whatever may the purpose be, your blog should have to stand out from the crowd in delivering the content. Adding streaming audio to your blog is one way you can deliver content differently. By virtue of their dynamic nature, blogs are very good at getting indexed faster by search engines rather than their static counterparts. There is a lot of software out in the internet that claims to stream audio but, a few of them are in fact, capable of doing it. Most software simply links to a remote audio file which is exactly NOT how streaming audio works.

Contrary to conventional perception, it is the process that undergoes in creating compressed encoded files that is difficult rather than embedding it to a specific part of your website. Making streaming audio practical and accessible to all users depends upon the underlying format/program. Audio files can be encoded in Java as well as flash with both of them having their own ups and downs. However, the crowd favorite seems to be flash based streaming audio by virtue of its availability in 94 percent of computers worldwide that are connected to the internet. The element of flexibility, interactivity through a vast selection of customizable players that can be branded to seamlessly blend with the websites that hosts them also tilts choice towards flash based streaming audio. The compressed encoded files are uploaded to your web hosting account via ftp and in the case of blogs, is referenced from there into the post or page where you want the audio player to appear. Some software will only let you to reference files from the same server whereas others allow you to reference files from anywhere over the internet. So before you buy the appropriate streaming audio software, do some math on not only your present requirements but about audio streaming applications that may arise in the near and foreseeable future.

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Have you ever visited a website – and heard voices? It’s not in your head. Audio is quickly catching on to give websites a fresh, interactive feel that brings them in as participants, rather than casual observers, of your product or service. So how do you add audio to a website? You’ll need a few basic tools to start with, however they’re very inexpensive and you can be up and running in an hour or less once you know what steps to take.

First you’ll need to make a recording or have one made for you. Typically most recordings are saved in .wav or possibly .mp3 format. .Wav files take up heaps of space and take a long time to download on a website, especially for dialup users, so you’ll want to make the file size as small as possible without losing sound quality. Unless you know the ins and outs of audio editing software, editing wav files or mp3 files can be a pain. Fortunately, it doesn’t have to be difficult to edit your files like a pro once you see the program I recommend (below).

Once you have your file edited and converted, it’s time to place it on your web page. This can be tricky if you’re not familiar with HTML files or FTP – the process used to put your files from your computer to the web. Some people hire web developers to add the audio for them, but it’s incredibly straightforward and can be done in 5 seconds once you see how simple it is. Then once the audio is actually on your page – there’s the matter of customizing the player itself.

We’ve all see those gaudy huge play, pause and stop buttons on some websites – the kind that scream out and demand attention. You don’t want the audio to take away from your message but rather add to it. You might even consider an extra professional touch by adding intro or exit music to your presentation. The right audio software will not only let you choose from several different audio graphics, but will also let you customize your player to blend in seamlessly with your website.

One of the more recent benefits of adding audio to a website is the ability to trigger specific events. If you’re talking about your newsletter and want to pop up a new window that lets people subscribe the moment you mention it in your audio, it’s now possible to do just that – with absolutely no coding or technical experience. How many extra subscribers could you get with this one extra feature?

Choosing the right audio software to add audio to a web page shouldn’t be difficult or have a huge learning curve. From start to finish, converting, editing and uploading your file should take an hour or less – and it can when you use the software I’ve outline below.

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You’ve decided you want to add audio to your website to improve the visitor’s experience. You made your decision because your visitor’s experience is important to you plus you realize the better your visitor’s experience the better your conversion. Audio is a win-win.

However, when you decided to act on your decision you quickly discover you had more questions than answers. You probably wondered:

How do I create the audio recording?
How do I get the recording to play on my website?
Is there a way to get an audio recorder on my website so all visitors can listen to the recording without leaving the page?
There are a number of ways to create your recording. You can download free software and use a USB headset to create your recording using your own computer. You can use a phone service including free ones that allow you to call the phone service and make your recording.

Once you make your recording you either have an audio file on your computer or you download your audio file from the recording service. To use the audio file on your website you will want an mp3 file. Some of the phone services provide a wav file instead. When that happens you will need to convert your file to an mp3 file.

Now it’s time to connect the audio file to your website. This is the point where many a website owner will encounter some frustration. There are a number of tools you may have used to create your website. Perhaps you have a WordPress website or a Joomla website or some other type of website. Some website platforms are easier than others when it comes to adding an audio player to your website.

When it comes to using your website to build and promote your business I say pick your battles and base your decisions on their financial merit. If you aren’t making money from your website at this point I’d wait until the dollars you invest in your website are returned by a factor greater than one. Then if you’re having trouble overcoming the technical challenge of figuring out how to add an audio recorder on your website rather than wasting valuable time on it I’d go to a paid service that creates this html code for you so all you have to do is insert the code on your webpage and presto you have an audio player.

Until you get to the point where your website is profitable simply upload your audio file to your website then create a link on the page where you want the audio played to the audio file. When the visitor clicks on the link a new page will open and the default player on the visitor’s computer will provide a recorder for the user.

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Many people would love to fiddle with various kinds of audio files but do not quite know how to record audio streams. This lack of knowledge restricts them to enjoy good music and relax according to their own convenience. But if a person is able to learn this method, he will realize that it is an overall simple process, and not at all as difficult as it sounds. If he has a copy of the recorded audio stream, then he does not have to worry about the quality of the internet connection as he will be able to listen to his favorite audio whenever he wishes to. In order to do so, it is important to know the required steps of the whole process and apply them in an organized manner.

In order to know how to record audio stream, the primary requirement is that of quality software. There are many varieties of software available on the net but it is crucial to locate the right kind of material that will aptly serve your purpose. Firstly you must know whether the software company is charging anything for their services. After that you can simply download the main file of the software installer from the web. You need to ascertain that it is free of virus so that your computer or cell phone does not become broke. The next step is to run the software installer.

After this it is simple common sense. You need launch the software program from the region it is located at the desktop or using the shortcut icon of the task bar. By doing so you would have crossed the initial hurdle of how to record audio stream. The next measure would be to carefully explore the main menu of the software. The section that indicates the panel of control/settings should be checked. There you have to click on the button ‘properties’.

After this step you ought to set the various buttons and levels that control volume, mixing, tone etc of the audio files. Then click the ‘OK’ button to continue. For recording a fresh audio stream, you need to find a button written ‘new’ on it. It is to initialize the process for new audio streams. Most of the times, the main menu of the software will have this button. Simply click on it and you have almost come of age in regard to how to record audio stream.

Last of the few steps involve modulating the audio file that has to be recorded. It is very essential to set the exact length and the quality of the audio file according to your preferences. Importantly, the desired recording length of the audio file must be set approximately equal to the total length of the main streaming recording. After that it is a cakewalk. The audio source of the streaming file has to be played in order to capture live feed. The recording must be saved to be used later conveniently and this marks your complete learning of how to record audio stream.

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This is a system based on HTTP and incorporates media streaming and a communications protocol. It was first implemented by the Apple Corporation when they established their QuickTime X and iPhone software systems.

The way the live streaming system operates is to convert the data stream into a number of small HTTP based files. Each file is then downloaded, which in turn loads one small segment of the data stream. As soon as the stream is played, the client has the option of selecting a particular stream from a variety of alternative streams containing the same data but which has been encoded at different data rates. In this way, the streaming session is able to adapt itself to the prevailing rate of data transmission. When the streaming session begins, the system downloads a playlist which contains the data from the various sub-streams that are available.

Since the requests for data require only standard HTTP transactions, then HTTP Live Streaming is able to traverse any firewall or proxy server which themselves allow standard HTTP traffic to travel through.

Terms

HTTP – Also known as Hypertext Transfer Protocol, is an application-level protocol. There are two principal versions, viz. HTTP/1.0 which uses a separate connection for each document, and HTTP/1.1 that is able to reuse the same connection in order to download, for example, images of the previous page. As a result, HTTP/1.1 could be faster of the two versions since time is taken to set up such connections.

HTTP is a request/response standard used in client-server computing. The client is an application, such as a web browser, on the computer that is used by an end-user. On the other hand, the server is an application running on the computer hosting the web site. The client submits HTTP requests.

Protocol – With reference to computing, the term protocol refers to a series of rules which are applied to computers in order that they are able to communicate with each other when transmitting across a network. It is, in fact, a standard that maintains or brings about firstly the connection, then the communication and finally the transfer of data between computers. Protocols may apply to hardware, or software, or even a combination of the two. In a sense, a protocol specifies how a hardware connection performs.

Streaming Media – This refers to multimedia that are continually received by, and also presented to, the user of the data. At the same time, it is being delivered to the user by a provider of streaming data. The term streaming media refers to the method of delivery of the medium rather than to the nature of the medium itself. It is inferred that the distribution is over telecommunications networks since nearly all of the other delivery systems are either specifically streaming, such as radio and television, or they are characterised as non-streaming, such as books, video cassettes, and audio CDs. Internet television is an excellent example of what may be designated as a commonly streamed media.

Multimedia – It refers to the nature of the media used and content required that uses a combination of different forms of content. Media, in its broadest sense, utilises only established forms of material which may be either printed or hand-produced. On the other hand, Multimedia makes use of a combination of text, audio, motionless images, animation, video, and interactivity forms of content.

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In case you are looking forward to bigger gains and better prospects it is absolutely essential that you are able to market your company, brand, product or services with great conviction.

When we talk about internet marketing one thing that we come across is the audio marketing as there are many cases wherein it has been proved that this method of marketing is very fruitful. This marketing technique can play a very vital role in marketing campaign as it can drag customers to the website and at the same time you will be able to make good sales.|An improper promotional strategy will not make you increase your business in any way. If you want to earn good money and more or prospective customer,

it is very much essential for you to apply an apt promotional strategies. In order to achieve success, audio marketing is widely used by the experts through web promotions. This kind of promotions can be of great help in conducting appropriate marketing. You will be able to raise your standard of sales as there will be many visitors on your website if you use audio promotions.|It is not possible to make profits without apt mode of promotions. If you want to earn high and attract prospective buyers,

It is important to carry out marketing of your business with exact certainty. Marketing through audios is one of the unique ways of marketing through web. Many old players or online marketing business are opting to initiate with marketing through audio. Application of apt type of marketing strategies is very essential to increase your earning and generate more leads.|If you do not have right kind of promotional techniques at your disposal then progressing ahead with your business becomes difficult.

If you want to have great rewards then it is important that you promote your products, services, business and company with great passion. As there are many online marketers who have been making use of audio marketing it has now become one of the most well liked element of web marketing strategy.

You have boost up your sales by generating good traffic to your webpage and this is possible with audio marketing. A lot number of business organizations these days are opting for internet marketing campaigns to grab the attention of more number of uses to their website.

If you are looking forward to promote your business efficiently proper technique of marketing can be fruitful as it will help you to make high sales and at the same time earn good returns from it. Audio marketing is being considered an important element of web promotions and thus is being opted by many.

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Just a few short years ago it wasn’t easy to put streaming audio on your web site. In fact, most of the time you needed a special server for the options that were available.

Thanks to Flash allowing a type of streaming audio, that’s all changed and putting a streaming MP3 on your web site is now quick and easy. So instead of “how?” the question is, “why?”

While some people put music or messages on their personal web sites for the fun of it, speaking strictly from an ecommerce standpoint, the reason to put audio on your web site is to increase sales or sign-ups.

In test after test, a website with a message you can listen to will beat out a “silent” web site. Some experts think it’s because hearing a voice connected to a web site adds credibility — and the more trust a web site visitor feels, the more likely they are to take the action desired by the merchant.

Maybe you now believe it’s easy to put audio on your web site, and you believe it will increase sales and sign-ups, but what about if you don’t have your own product? How can you take advantage of a talking web site?

Do you promote someone else’s product as an affiliate? Many affiliate programs offer emails and banners to promote their products. And sure, you can use those.

But if there are hundreds or thousands of affiliates for a product, how can you stand out from the crowd if all you’re doing is using the same promo materials as everyone else?

One way would be to offer audio reviews of the products.

You don’t need pro-quality equipment because it’s better if you come across as “the guy (or girl) next door” who just wants to tell you about this cool new widget you found.

And you don’t need “internal” knowledge of the product — all you’re doing is letting people know what you like about the product, you’re not there to create a comprehensive audio tutorial.

One thing you’ll probably want to do in order to create a good quality audio review is to write a script of your review. You don’t want it to sound as if you’re reading, so be sure and write the way you talk.

If you still sound stilted, just write down a list of “bullet points” you want to cover and wing it. With the list you’ll still be able to stay on track — a rambling stream-of-consciousness is not what you want.

Someone who makes it a priority to create audio reviews of new products could possibly carve out a nice little niche and stand apart from the crowd of “me-too” affiliates.

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Streaming audio is becoming more and more common with successful websites that are able to draw a considerable amount of visitors and most importantly, retain them in the long term. With streaming audio, you are literally providing the visitor an option to consume or use the content through their choice. Today’s world and the market that we each and everybody are a part of is all about choices. Your use of streaming audio is only limited to your imagination and in case you are a little short of ideas or needs some brainstorming to start anew, then have a look at some scenarios where you can employ streaming audio for your benefit.

1. Personal Introduction – You have a personal website or a blog where you want to introduce yourself which includes but not limited to your name, where you live, what you do and what all are you interested in. Is it wonderful when you can speak a little bit about yourself and the whole world can listen to it ? . It also facilitates a direct interaction between you and the visitor whom you do not want to lose. You might be thinking that a video is more appropriate, well, you need to sit in a good background with proper lighting, well groomed and dressed and also add along with this the effort towards a well edited clip. You can record an audio introduction about yourself even in your underwear and nobody is going to know it unless you boast it.

2. Give an Interview – You have in course of time, became an expert in your field which each and every one should be looking at, and you are requested to give an interview. You can give a written transcript of the interview BUT there is an enormous amount of authenticity if visitors can listen you speaking out on their favorite topic.

3. Welcome new visitors to your site – Nothing can be as impressive, inspiring, unforgotten and confidence boosting as a welcoming streaming audio message that you can put on your site for new visitors. You can simply put a “Thanks for visiting http://www.yoursite.com” in text but imagine the difference that makes when you see a “Thank you” message pasted on to the door of a store and when the store owner comes to you and thank personally for coming to his store. An audio message can be the difference between a one time and a loyal visitor.

4. Customer/Fan testimonials – Many a time, you would want to sell products like software or e-books which is how most monetize their sites. A customer testimonial is an indispensable, inseparable, inevitable yet the most forgotten part of a sales copy. Consumers throughout history have relied upon the recommendations and reviews of others while arriving at decisions and when they hear a voice form a real human who says that the product is good or effective or does what it claims to be, then it subjectively assures him and provides the confidence to buy the product.

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