Adding background music to your website is indeed cool and appealing. It does not only attract website visitors, but also gives it a personal touch which sets it apart from your competitors. However, with the advantages that it gives, many website owners also follow this trend making yours no different from the rest. Moreover, it does not also give you a hundred percent assurance that it will appeal to the taste of your visitors, especially to your target market. It does not also give you the same assurance that you’ll actually profit from it. Sure, a website that has background music is attractive, but it also has some drawbacks.

It consumes space and slows down the loading of web pages. If this is so, then it is highly probable that visitors will navigate away from your site. Take note that people nowadays don’t have time and hate to wait. Another thing is, not all visitors will like your music. In fact, some may find it irritating thus making their visit unpleasant. In other words, adding background music will give you the advantages and disadvantages at the same time. It’s not enough that you just add anything there. So to make yours both different and successful, you have to carefully weight all the pros and cons.

And if you do decide to add one to your website, make sure that the scale will tilt on your side. To do this, you must add the right kind of background music. So how are you going to add the right kind? Firstly, know thyself. This means that you have to closely examine the nature of your business. Questions like what kind of business are you engaged in; what kind of products or services do you sell; who are your target customers; and so on must be answered with certainty. For example, you are engaged in selling cosmetic products specially made for teens.

So the nature of your business is selling cosmetic products; your products are cosmetics; and your target customers are female teenagers. With these facts in hand, you now know what kind of background music to add that will appeal to their senses. Of course, teens love modern music. Even if you love songs from the 60′s, 70′s or 80′s, you should not add them because surely most teens don’t like them. Also, since your target market are not just teens in general but are females, then carefully choose the background music that most female teens love. You can do this by conducting research.

Know what songs make it to the top of the chart. You may also visit forum sites exclusively for teens and find what’s in and what’s not. Secondly, always see to it that the file size of the songs you add is not too big. This will make the loading of pages slow and difficult. Because as pointed out earlier, people hate to wait. Thirdly, be sure that the music you’re using is free-one that you can use without having to worry for law suits because of copyright infringement. Law suits are costly both on your pocket and on your time.

Lastly, don’t also forget to update your background music from time to time because everything changes. What is hot today may no longer be hot tomorrow. It is also nice for frequent website visitors to hear something new. With these things in mind, adding background music to your website will indeed be cool and appealing to your visitors. It will make them coming back to you and eventually buy what you’re selling. It will also give a personal touch to your web site which will set it apart from your competitors.

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The first step to put up an audio file is to upload it onto your site. You can use your ftp and don’t forget the URLs for audio files. The size of your files matters and smaller files work better than larger ones. Midis work better than .wav files and .au files although .au files aren’t bad. You can put audio up on your website by linking it to your web pages. Html users have the code to create a link which is more or less:

{a href=”xyz.wav”}Text here{/a}

In this example “xyz.wav” is the URL of the audio file that you want to link to your site. “Text here” is something which will show up as the link. You must use instead of {and} when you are actually forming a link through such a code.

Another useful way to add audio is to embed sounds so that a tiny control panel appears on your web page that the visitor can use. Your panel can also give the user the option to turn the sound on/off. Remember that having the sound automatically play will add on to a page’s download time. So, automatic sound loads aren’t encouraged because browsers prefer fast-opening sites. You can even change the size and volume of your control panel to suit your needs.

There are certain technical attributes that show what kind of audio you have. “autostart=”true/false” will determine if the sound will automatically upload. “True” means that the sound will start automatically with the opening of your webpage while false means the flip side. You can use audio on your site in three ways. Audio testimonials can be added with written statements to improve your content’s credibility. They’re also fun and interesting! Audio greetings that run automatically or play upon clicking make your site creative and personal. An audio version of your guarantee policy or other important content is also a good idea and lends the statements more weight.

When adding sound to your website, apart from all the technical aspects of it, make sure that it’s tastefully done and nothing becomes too annoying. After all, you want to keep your visitors happy. Automatic sound uploads slow your site down and can even be annoying to web browsers. Make sure that all sound playing has the option of being turned off. Your sounds or song clips should be relevant to your web content, don’t add sound for no reason. If the sounds aren’t gelling with content, they’ll become as memorable as elevator music. At the same time, you don’t want blaring ‘too memorable’ sounds that practically induce head aches.

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There are many ways to use audio to enhance the experience of your customers and potential customers. Maybe you want to offer a podcast for free, host weekly conference calls that you record or have information products in an audio format.

You’ll want to present a professional appearance and make a good first impression. To do this you’ll want to take care to create a quality audio recording. Here are some common makes to avoid when recording mp3s for business:

1. Being Unprepared

In most cases you don’t want to just wing it with your audio. Think about someone who is just finding your company and this audio is their first introduction to you. What is the first impression you want to offer them with your audio? I’m betting you want to show them that you are the best choice to work with or buy from. That means you need to be prepared. No matter if you are interviewing a guest or creating an audio for a product be sure you are prepared.

You can prepare for your audio recording by:
- Having all the equipment and software you need.
- Knowing what you want to say by writing a script.
- Understanding what you need in order to have a great end result (this will vary depending on what that end result is).

2. Poor Sound Quality

Recording audio on the internet is a fairly easy task to undertake. There are software programs available for free to let you record with a microphone on your computer or record over the telephone. It’s important to keep the sound quality in check so that your listeners can enjoy the experience as they learn from you.

Here are some things to keep in mind during recordings:

1. Prevent mouth clicking and other noises during podcasts and other recordings by keeping the microphone at a proper distance from your mouth. Test this out to see what works best for you.
2. Check the volume to ensure you are not talking too loud or too quiet during the recording.
3. Use quality recording equipment (microphone and software) for best results.

3. Creating Long and Large Files

When you create audio and mp3 files for your subscribers or customers you must remember to consider the user experience. Make sure the files are an appropriate size and length. If you have an eight hour long audio consider breaking that up into a few parts so your listeners can consume it in ‘chunks’. This makes it easier for them to actually listen because they won’t be looking for an eight hour block of time to sit down and enjoy your recording.

Also make sure the file sizes are reasonable for the length of audio. It’s just good practice so they don’t take up more room then necessary on your listeners computer or mp3 player.

There are many great uses for audio to build your business online. Don’t let inexperience hold you back and start creating great mp3s for hundreds or thousands of potential listeners to enjoy.

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Downloadable digital audio books continue to skyrocket in popularity with book lovers for a variety of reasons. The primary reason for their rising popularity is the fact that they are so convenient on a variety of levels. Compare the ease of instantly downloading an audiobook and instantly transferring it to your iPod, mp3 player or cell phone with the tedious process of ordering a CD set, waiting for it to arrive in the mail and then converting the CDs to mp3 files. Even if you don’t mess with the conversion process you’re still left with the headache of having to deal with all of those CDs. And what happens if one of them gets a deep scratch rendering it unlistenable? The whole set is now worthless and you have to pay to replace it. And don’t even get us started on books on tape! How many times in the past did you have your books on tape get eaten by tape decks or fade into oblivion due to repeated playback? Thankfully digital audio books are impervious to such damage and will last forever.

Now some people do prefer books on CD for one reason or another. One big reason that comes up a lot is the fact that many car CD players are not capable of playing mp3s or other similar digital files. Also many car stereos don’t have an input for iPods or other mp3 players. But that just brings us to another convenient aspect of digital audiobooks, the fact that they can easily be converted to standard audio CDs with free software. This way you get the best of both worlds – the convenience of downloading digital files immediately and being able to listen to audio books on CD in your vehicle!

Yet another thing that really adds to the convenience of downloading audible books is that you have instant access to a huge library of titles with most services. You also have access to a wide variety of book genres covering every category you could possibly imagine. Not only that but every major spoken word book service offers books for all age groups from young children to teenagers to adults. Contrast this with going to your local library and browsing a paltry selection of CD audio books – that is if they even carry any audio books as many libraries do not. Couple the wide range of titles with the fact that you can browse these extensive selections and choose your audiobooks from the comfort of your own home and you have a convenient way to catch up on books that simply can’t be beat. Some services also allow you to browse and download via your cell phone or other mobile device!

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We all have grown up with radio and television as forms of media. Now, with the exponential growth of the internet, traditional forms of sharing content have evolved. We now have “new media” and “online broadcasting, ” as platforms for producing and distributing content.

Many sites allow you to post content , and more being created as we speak.. For the visual video format known as streaming media most people have seen YouTube. YouTube has more than 1 billion videos online in a month. Recently in the news Current TV had press after former President Bill Clinton helped secure the release of one of their reporters.

What are the key differences in the traditional format to online broadcasting platforms? The playing field for participation is more evened out. To share content with audiences previously took very expensive equipment and highly equipped studios to compete effectively.

Technology changed the equipment and formats. Many of the newer cameras and recording devices are small , portable and a fraction of the cost of the older models. Technology allows us to distribute content through the computer instantly.

The second major difference in broadcasting over the last few years is the ability to get your content broadcast. Previously, it helped if you had media connections, a track record, a following, and some money to get on the air on a regular basis. Today, there are numerous sites that you can participate in and register for free and there’s an unlimited amount of time that you can get your content distributed online and seen around the globe instantly.

The third factor that has changed is the method of promoting the content produced. It used to take much more use of professional assistance to get into the media channels for publicity and promotion. Today, there are sites that will allow you to create and distribute press releases from free to a few hundred dollars and regardless of the path that suites you best, you can accomplish getting publicity or promotion much easier than ever before.

The fame factor is faster than it’s ever been in history. Everything from a funny laugh to a silly pet trick to a fabulous singing voice can get instant immediate attention by millions of people. For those of you who want to look at video online you can research , experiment, and participate on sites such as YouTube, UStream, CurrentTV and get help without technical expertise with Wetoku to embed video into your site and blogs.

Some of the sites even offer competitions or special promotions where you can produce the content and enter it for prizes and distribution, more fame at the click of a mouse.

Unfortunately, there are people who abuse the system of distributing news and content. A recent hoax by two parents in Colorado was on the news for hours about their missing son who. The story was about their young son who supposedly was flying in an experimental balloon for almost 2 hours alone. He was not in the balloon and the story is now being reported as a hoax. The sad part of the story is that adults could use the media to get more media interest and were trying to make money at a lot of other people’s expense.

For audio spoken word and music it’s much different than in the past. If you were a performer you’d create your work and then perform often for years before becoming known or famous. Today, you can create the project online and distribute globally, sell the work online, and make fan pages on social media sites to keep the fame process going. Many companies specialize in the internet broadcasting .

The competition for new formats is keeping costs for programmers from almost nothing to hundreds or sometimes thousands of dollars instead of tens of thousands to millions of dollars.

To learn more about using these new formats to market your product or service and to be an industry professional there are many ways you can learn more about the tools you need to be successful and to practice your skills before sharing the content you create with the world.

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Lucrative to one person may mean something different to another.

There’s millions and millions of different topics and niches and products out there.

My niche, the internet marketing crowd and copywriting and marketing niche, it is such a small niche.

Copywriting niche, if you ask ten people on the street, “What is copywriting?” I guarantee you probably out of ten, maybe one may know what copywriting is.

My niche is a very small niche, but there are huge niches out there. One niche that I like within my small niche here is I like business opportunity. It’s that saying, “Catch a man a fish, feed him for a day. Teach a man to fish, you feed him for life.”

When you’re selling a business opportunity on how to make money, or you’re selling them a system that he can implement and use to provide for his family for the rest of his life, that has a lot of value. There are a lot of people looking for that. So, I like business opportunity. One of my main products is an HMA Marketing Consulting System. That really is a business opportunity. It teaches you how to be a marketing consultant, and if you take to it and study it and implement it, you could make a nice living doing marketing consulting. So, it’s a short cut to the process.

Those type products have a lot of value, and it’s great to use audio interviews, expert interviews and testimonial type interviews to promote that type of thing.

So, I would go with business opportunities and you might find some other niches that are even more popular that have a higher demand and say, “Do your research.”

A lot of my recordings aren’t necessarily business opportunity, but they’re information trainings. Copywriting really, it could be a business opportunity, but there’s skills like negotiating and copywriting and sales scripting and how to get more referrals. Those are all skill type interviews, and those actually will translate into more money in your pocket.

So, my niche, business skills and business opportunities have been pretty good for me. So, I would stick with something like that, and I would also think about the type of margins when you’re creating your information product. What could they sell for?

Business opportunities tend to sell for higher margins. People will pay more for those. People will pay a million dollars. I don’t know how much a McDonald’s franchise is. Maybe they’re two or three million now, or they’ll pay a million dollars for a Subway. Franchises are being sold everyday, and these things go for fifty, sixty, seventy, eighty, a million dollars because they’re business opportunities.

When people buy into them, they believe that that franchise is going to support them for the rest of their life. So, I would consider something like that with high margin. I absolutely believe that audio can sell high ticket items like that.

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According to Verisign, the global registrar for all websites ending with .com, there are around 180 million domains registered all over the world as on April of 2009. Whether all of them are active and alive with relevant content cannot be neither confirmed or denied and it is fairly safe to assume that a considerable portion of these are either parked, forwarded or just kept in safe custody by companies to avoid abuse of their reputed brands as well as hard earned goodwill. Out of this, around 70 million are blogs which to some extent, can be considered as alive if not updated on regular basis. So if you are the proud owner of a blog like me, then we are two among this 70 million or proverbially, two drops in an ocean.

Some blog for fun, some to scam, companies blog to spread brand awareness, some want to showcase their talent and others to make a living. Whatever may the purpose be, your blog should have to stand out from the crowd in delivering the content. Adding streaming audio to your blog is one way you can deliver content differently. By virtue of their dynamic nature, blogs are very good at getting indexed faster by search engines rather than their static counterparts. There is a lot of software out in the internet that claims to stream audio but, a few of them are in fact, capable of doing it. Most software simply links to a remote audio file which is exactly NOT how streaming audio works.

Contrary to conventional perception, it is the process that undergoes in creating compressed encoded files that is difficult rather than embedding it to a specific part of your website. Making streaming audio practical and accessible to all users depends upon the underlying format/program. Audio files can be encoded in Java as well as flash with both of them having their own ups and downs. However, the crowd favorite seems to be flash based streaming audio by virtue of its availability in 94 percent of computers worldwide that are connected to the internet. The element of flexibility, interactivity through a vast selection of customizable players that can be branded to seamlessly blend with the websites that hosts them also tilts choice towards flash based streaming audio. The compressed encoded files are uploaded to your web hosting account via ftp and in the case of blogs, is referenced from there into the post or page where you want the audio player to appear. Some software will only let you to reference files from the same server whereas others allow you to reference files from anywhere over the internet. So before you buy the appropriate streaming audio software, do some math on not only your present requirements but about audio streaming applications that may arise in the near and foreseeable future.

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Have you ever visited a website – and heard voices? It’s not in your head. Audio is quickly catching on to give websites a fresh, interactive feel that brings them in as participants, rather than casual observers, of your product or service. So how do you add audio to a website? You’ll need a few basic tools to start with, however they’re very inexpensive and you can be up and running in an hour or less once you know what steps to take.

First you’ll need to make a recording or have one made for you. Typically most recordings are saved in .wav or possibly .mp3 format. .Wav files take up heaps of space and take a long time to download on a website, especially for dialup users, so you’ll want to make the file size as small as possible without losing sound quality. Unless you know the ins and outs of audio editing software, editing wav files or mp3 files can be a pain. Fortunately, it doesn’t have to be difficult to edit your files like a pro once you see the program I recommend (below).

Once you have your file edited and converted, it’s time to place it on your web page. This can be tricky if you’re not familiar with HTML files or FTP – the process used to put your files from your computer to the web. Some people hire web developers to add the audio for them, but it’s incredibly straightforward and can be done in 5 seconds once you see how simple it is. Then once the audio is actually on your page – there’s the matter of customizing the player itself.

We’ve all see those gaudy huge play, pause and stop buttons on some websites – the kind that scream out and demand attention. You don’t want the audio to take away from your message but rather add to it. You might even consider an extra professional touch by adding intro or exit music to your presentation. The right audio software will not only let you choose from several different audio graphics, but will also let you customize your player to blend in seamlessly with your website.

One of the more recent benefits of adding audio to a website is the ability to trigger specific events. If you’re talking about your newsletter and want to pop up a new window that lets people subscribe the moment you mention it in your audio, it’s now possible to do just that – with absolutely no coding or technical experience. How many extra subscribers could you get with this one extra feature?

Choosing the right audio software to add audio to a web page shouldn’t be difficult or have a huge learning curve. From start to finish, converting, editing and uploading your file should take an hour or less – and it can when you use the software I’ve outline below.

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You’ve decided you want to add audio to your website to improve the visitor’s experience. You made your decision because your visitor’s experience is important to you plus you realize the better your visitor’s experience the better your conversion. Audio is a win-win.

However, when you decided to act on your decision you quickly discover you had more questions than answers. You probably wondered:

How do I create the audio recording?
How do I get the recording to play on my website?
Is there a way to get an audio recorder on my website so all visitors can listen to the recording without leaving the page?
There are a number of ways to create your recording. You can download free software and use a USB headset to create your recording using your own computer. You can use a phone service including free ones that allow you to call the phone service and make your recording.

Once you make your recording you either have an audio file on your computer or you download your audio file from the recording service. To use the audio file on your website you will want an mp3 file. Some of the phone services provide a wav file instead. When that happens you will need to convert your file to an mp3 file.

Now it’s time to connect the audio file to your website. This is the point where many a website owner will encounter some frustration. There are a number of tools you may have used to create your website. Perhaps you have a WordPress website or a Joomla website or some other type of website. Some website platforms are easier than others when it comes to adding an audio player to your website.

When it comes to using your website to build and promote your business I say pick your battles and base your decisions on their financial merit. If you aren’t making money from your website at this point I’d wait until the dollars you invest in your website are returned by a factor greater than one. Then if you’re having trouble overcoming the technical challenge of figuring out how to add an audio recorder on your website rather than wasting valuable time on it I’d go to a paid service that creates this html code for you so all you have to do is insert the code on your webpage and presto you have an audio player.

Until you get to the point where your website is profitable simply upload your audio file to your website then create a link on the page where you want the audio played to the audio file. When the visitor clicks on the link a new page will open and the default player on the visitor’s computer will provide a recorder for the user.

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Many people would love to fiddle with various kinds of audio files but do not quite know how to record audio streams. This lack of knowledge restricts them to enjoy good music and relax according to their own convenience. But if a person is able to learn this method, he will realize that it is an overall simple process, and not at all as difficult as it sounds. If he has a copy of the recorded audio stream, then he does not have to worry about the quality of the internet connection as he will be able to listen to his favorite audio whenever he wishes to. In order to do so, it is important to know the required steps of the whole process and apply them in an organized manner.

In order to know how to record audio stream, the primary requirement is that of quality software. There are many varieties of software available on the net but it is crucial to locate the right kind of material that will aptly serve your purpose. Firstly you must know whether the software company is charging anything for their services. After that you can simply download the main file of the software installer from the web. You need to ascertain that it is free of virus so that your computer or cell phone does not become broke. The next step is to run the software installer.

After this it is simple common sense. You need launch the software program from the region it is located at the desktop or using the shortcut icon of the task bar. By doing so you would have crossed the initial hurdle of how to record audio stream. The next measure would be to carefully explore the main menu of the software. The section that indicates the panel of control/settings should be checked. There you have to click on the button ‘properties’.

After this step you ought to set the various buttons and levels that control volume, mixing, tone etc of the audio files. Then click the ‘OK’ button to continue. For recording a fresh audio stream, you need to find a button written ‘new’ on it. It is to initialize the process for new audio streams. Most of the times, the main menu of the software will have this button. Simply click on it and you have almost come of age in regard to how to record audio stream.

Last of the few steps involve modulating the audio file that has to be recorded. It is very essential to set the exact length and the quality of the audio file according to your preferences. Importantly, the desired recording length of the audio file must be set approximately equal to the total length of the main streaming recording. After that it is a cakewalk. The audio source of the streaming file has to be played in order to capture live feed. The recording must be saved to be used later conveniently and this marks your complete learning of how to record audio stream.

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